How much planning do you put into your social media marketing? For many businesses, unfortunately, a haphazard approach is all that resources and time will allow. That’s often because companies may not realize what the data is that can help them use social media more effectively.
Take Twitter, for example: [clickToTweet tweet=”Twitter a great way to get potential new customers to discover your company’s products or services” quote=”Twitter is a great way to get potential new customers to discover your company’s products or services” theme=”style4″]
But unless you understand how to use the Analytics Dashboard, you won’t be able to gauge your reach or your engagement.
Of course, before you even measure and analyze metrics, you have to figure out how Twitter fits in to your overall company marketing strategy. Do you care if you have more followers, or do you want the people already connected with you to become more active? All those goal-oriented questions are important to consider first.
Let’s back up a bit and take a look at some Twitter stats according to Hootsuite:
Twitter has 317 million monthly active users.
[clickToTweet tweet=”Twitter users are likely to be millennials : 36% of online Americans are 18 to 29 years old.” quote=”Twitter users are likely to be millennials with thirty-six percent of users aged 18 to 29 years old” theme=”style6″]
- Twenty-nine percent of online Americans with a college degree use Twitter.
- Most have an above average income. Thirty percent of online Americans who earn $75,000 or more use Twitter.
- Gender is evenly split: 24 percent of American online men use the service, and 25 percent of women.
There’s a saying that goes, “you can’t manage what you don’t measure.” This is also true with social media marketing. To use Twitter effectively, you must be familiar with your metrics. The Twitter Analytics Dashboard is accessible for all users to use from their desktops at analytics.twitter.com.
Your Twitter Analytics dashboard shows your reach, engagement, and other important statistics. These metrics can help you to learn more about your followers, how to have better interactions with them, and help you to determine the best times to tweet in order to increase engagement, and discover what content works best for your audience.
Make your Twitter marketing worth your time. Improve your engagement by monitoring your Twitter analytics: watch your metrics, adjust your activity, and watch your Twitter results improve!
Want to dive deeper into Twitter insights? This graphic can help.