Tag: instagram updates

instagram updates

What You Need To Know About the New Instagram Updates

When there’s Instagram updates I get excited. It’s my favorite social platform so I love having an excuse to talk about it. New Instagram updates were announced this week that are definitely worth talking about. You’ve probably heard a bit about them: updates to hashtags, mentions, algorithm and shopping. So let’s hash it out. No pun intended.

ADD HASHTAGS AND MENTIONS IN YOUR BIO

Instagram has announced you can now include clickable hashtags and “@”mentions in your bio. Basically if you want to associate yourself with a specific hashtag or other Instagram accounts, you can do this right from your bio. Why would you want to do this?

Maybe you…

  • Want to brand a hashtag
  • Would like to link another business that you own
  • Want to link to an account you manage
  • Simply want exposure

How effective will this be? Time will tell.

ALGORITHM CHANGES

Most people hate the algorithm feed as opposed to a chronological order. Did Instagram listen? Perhaps. Here’s what they had to say:

“Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely.We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.Over the next few months, we’ll be sharing more about improvements we’re making to feed. Our goal is to be the best place to share and connect with the people and interests that matter most to you.”

to summarize:
  • Instagram will be putting more of the most recent posts higher in the feed, less older posts at the top of your feed.
  • Instagram will let you refresh your own feed and not automatically refresh it for you. Thank you! That was so rude. Especially when you’re looking through your feed and suddenly Instagram snatches you back to the top and you miss what you were looking at. Instead, you’ll get a “new posts” button when you’re ready to refresh.

The algorithm has been modified so that older content isn’t getting bumped up in your feeds. It will give priority to newer content. There are other factors that determine the content you are served including how much engagement a post gets, how long people view a post, etc;. With this update, Instagram has adjusted the importance of these factors so that the time of a post carries more weight in determining what appears in your feed. 

While this is good news for users, as business owners, you’ll want to keep in mind your posting strategy and determining when your audience is online so you know the optimal times to post. Also, businesses may need to post more frequently. With older posts no longer appearing, businesses will need to create new, fresh content more often so your content stays in the newsfeed. Your content was likely to be pushed back into followers feeds with the previous algorithm. Consider these changes when adjusting your Instagram content strategy.

INSTAGRAM SHOPPING

The new shopping ability on Instagram is an expansion of the “product tags”  that was released last year. On March 21, Instagram discussed it in detail on their business blog. Business accounts will have an e-commerce shop on the platform so your followers can shop within the platform. Once they’re ready to purchase, they’ll be directed to the business’s mobile site. You can tag 5 products per post, or up to 20 products per carousel post.

 

What are your thoughts on the new Instagram updates? Tell me your thoughts in the comments below.

 

4 Instagram Updates You Might Have Missed

Instagram has arguably dominated the social media news this Spring. The photo and video social networking platform has made quite a few changes to the platform in 2016, much of them coming in the last few weeks. So if you’ve been caught up in March Madness, presidential campaigns, running your own business, or just life! You could’ve easily missed one of the recent Instagram updates on this wildly popular network. So here’s a little synopsis on what’s new:

ALGORITHM

Some Instagram updates are hard to miss. If you noticed a surge in people asking their followers to turn on their notifications to see their posts (annoyingly so) and wondered why, you might have missed the algorithm on Instagram. I wrote a blog post about the update a few weeks ago detailing what it is, what it means and what it means for businesses.

60 SECOND VIDEO

As a predictable follow up to advertisers being able to extend their videos to 60 seconds, Instagram has given the same ability to everyday Instagram users. [clickToTweet tweet=”Instagram videos, which have been limited to 15 seconds since 2013, can extend to a full minute.” quote=”Instagram videos, which have been limited to 15 seconds since 2013, can extend to a full minute.” theme=”style4″]

Instagram has been gradually transforming its feed from a stream of static images to a more lucrative collection of videos. In the past six months, the time Instagram users spent watching videos has increased 40 percent, according to the company.

Instagram has encouraged that trend by adding view counts to it’s videos. The company also enacted a collection of top videos around a particular subject, event or occasion and promoting them at the top of the feed, much like Snapchat’s live stories.  Another useful addition: the ability to create a video using multiple clips from the camera roll. There are many apps that will piece together your video clips , and you can now do it inside Instagram.

DESKTOP NOTIFICATIONS

I know some of you are almost 100% mobile. That’s not me. I need my QWERTY board! So for those of you who prefer using your computer over your phone, now you can see who followed you, liked your posts, commented on your posts, and mentioned you all from the convenience of your laptop computer. You know, the same place you’re creating visual content on Photoshop, sending email, files, listening to music, etc; etc;. Here’s a look at Instagram on the desktop:

instagram update

 

 

 

 

 

 

 

When you log on via your computer, you’ll notice three icons in the top right corner of your screen. The navigation icon allows you to search and discover across Instagram. The heart icon is your notifications. Use this to view your notifications of who liked you, who followed you, etc;. The head and shoulders icon is your profile. If you’ve been exploring around, this will always get you back to your profile. Clicking on “Instagram” will take you to your feed.

instagram updates

 

 

 

 

 

 

 

This is interesting news because it is more gradual desktop integration from a platform that is so mobile based with increased functionality. I can’t help but think the company had marketers like myself in mind with this change.

 

CREATE ACCOUNTS FROM THE DESKTOP

Another one of the Instagram updates which seems to give a nod to marketers: you can now create accounts from the desktop.

instagram update

 

 

 

 

 

 

 

 

I first heard this breaking news a few days ago from my friend and Instagram expert, Jenn Herman of Jenn’s Trends. If you want to keep up to date with all things Instagram, follow Jenn! Which update do you think will be the most useful to you? Share your feedback with me in the comments below!