Tag: instagram news

instagram news

The Best Instagram News This Year and What It Means For You

I haven’t been this excited about Instagram news since they introduced the ability to switch between Instagram accounts without logging out. Remember that?? You used to have to log out. Fun times.

Well this Instagram news is along those lines. The next big news marketers and business owners had been waiting on. Unlike other social media platforms, Instagram has not had the ability to schedule posts. Up to this point, you could sort of schedule your content using a 3rd party app. But it wouldn’t schedule automatically, it still required a manual authorization to post.  So that meant you had to be pretty free and clear at the time you needed to post.

That has all, well mostly, changed. Instagram has updated their API to allow 3rd party applications to post for you. Cue the confetti!

Let’s look at what it means for you and your business.

You’ll need to use an application to schedule posts.

The feature is not part of the Instagram product.  You will need to use social media tools that are Instagram and Facebook Marketing partners.  You’ll need to stay tuned for when your preferred scheduling tool rolls this out.

This update is for business profiles.

Obviously, brands and businesses have a need to be able to manage and schedule content. This functionality is being allowed for that reason. Instagram says that support for non-business profiles is in the works for an early 2019 release.

Not everything can be scheduled.

This will not include ads, video, stories or multiple photo posts. Sorry.

Additional new features are being introduced.

According to Techcrunch, a new Instagram Graph API is being introduced and will include the ability to analyze metrics and insights about the business’s performance on Instagram, moderate comments and access the business’s mentions and add responses to them. It will also involve a new business discovery feature which will allow business profiles to view other business profile information and media.

A word to the wise:

Exercise patience. When new features are rolled out, there are glitches. I’m already reading some kinks with Hootsuite. The good news is, marketers and business owners have finally gotten what we’ve been asking for most to help our Instagram marketing a little bit easier. That’s definitely something to celebrate.

 

 

4 Instagram Updates You Might Have Missed

Instagram has arguably dominated the social media news this Spring. The photo and video social networking platform has made quite a few changes to the platform in 2016, much of them coming in the last few weeks. So if you’ve been caught up in March Madness, presidential campaigns, running your own business, or just life! You could’ve easily missed one of the recent Instagram updates on this wildly popular network. So here’s a little synopsis on what’s new:

ALGORITHM

Some Instagram updates are hard to miss. If you noticed a surge in people asking their followers to turn on their notifications to see their posts (annoyingly so) and wondered why, you might have missed the algorithm on Instagram. I wrote a blog post about the update a few weeks ago detailing what it is, what it means and what it means for businesses.

60 SECOND VIDEO

As a predictable follow up to advertisers being able to extend their videos to 60 seconds, Instagram has given the same ability to everyday Instagram users. [clickToTweet tweet=”Instagram videos, which have been limited to 15 seconds since 2013, can extend to a full minute.” quote=”Instagram videos, which have been limited to 15 seconds since 2013, can extend to a full minute.” theme=”style4″]

Instagram has been gradually transforming its feed from a stream of static images to a more lucrative collection of videos. In the past six months, the time Instagram users spent watching videos has increased 40 percent, according to the company.

Instagram has encouraged that trend by adding view counts to it’s videos. The company also enacted a collection of top videos around a particular subject, event or occasion and promoting them at the top of the feed, much like Snapchat’s live stories.  Another useful addition: the ability to create a video using multiple clips from the camera roll. There are many apps that will piece together your video clips , and you can now do it inside Instagram.

DESKTOP NOTIFICATIONS

I know some of you are almost 100% mobile. That’s not me. I need my QWERTY board! So for those of you who prefer using your computer over your phone, now you can see who followed you, liked your posts, commented on your posts, and mentioned you all from the convenience of your laptop computer. You know, the same place you’re creating visual content on Photoshop, sending email, files, listening to music, etc; etc;. Here’s a look at Instagram on the desktop:

instagram update

 

 

 

 

 

 

 

When you log on via your computer, you’ll notice three icons in the top right corner of your screen. The navigation icon allows you to search and discover across Instagram. The heart icon is your notifications. Use this to view your notifications of who liked you, who followed you, etc;. The head and shoulders icon is your profile. If you’ve been exploring around, this will always get you back to your profile. Clicking on “Instagram” will take you to your feed.

instagram updates

 

 

 

 

 

 

 

This is interesting news because it is more gradual desktop integration from a platform that is so mobile based with increased functionality. I can’t help but think the company had marketers like myself in mind with this change.

 

CREATE ACCOUNTS FROM THE DESKTOP

Another one of the Instagram updates which seems to give a nod to marketers: you can now create accounts from the desktop.

instagram update

 

 

 

 

 

 

 

 

I first heard this breaking news a few days ago from my friend and Instagram expert, Jenn Herman of Jenn’s Trends. If you want to keep up to date with all things Instagram, follow Jenn! Which update do you think will be the most useful to you? Share your feedback with me in the comments below!

 

Instagram

A Closer Look At The Instagram Update

Last week, the social media world got a shake up.

[clickToTweet tweet=”Instagram announced a major update and the world has gone mad! ” quote=”Instagram announced a major update and the world has gone mad! ” theme=”style6″]

Not really, but it was big news. Instagram has announced an update to its news feed algorithm. Posts will no longer appear in chronological order, but instead it will be a more personalized feed, designed for you to see the moments you care about first using a variety of signals such as relationship between poster/user and timeliness. It is meant to be based on the likelihood you’ll be interested in the content it shows you as opposed to a chronological order. So essentially, Instagram will choose what to show and when, not unlike the Facebook newsfeed.

Anytime such a huge change like this is announced, as a marketer, I immediately think about what it means for businesses.  So, I decided to pick the brain of my friend and Instagram expert, Jenn Herman. Not only is her blog, “Jenn’s Trends” a Top 10 Social Media Blog of 2014 & 2015, but she has her own exclusive Instagram marketing community, Jenn’s Friends. Check out what Jenn had to say in this brief Q & A:

Instagram made a HUGE announcement this week that they would be to an algorithm based timeline. What has been the reaction of your online community to this news?

Yes, it was BIG news! Everyone has been talking about it. Surprisingly though, my community has had mixed reactions. Of course, when I posted about this on Instagram, it was chaos. Everyone was freaking out, mad, and begging me to stop it (I wish I had that kind of power!). But when I polled my Twitter audience, I had 30 responses, 33% of whom said it was inevitable, 7% actually said it was a good idea, 37% said they wished it was an option, and only 23% said it was a bad idea. And my Facebook audience seemed somewhat passive and more interested in reminding their audiences to focus on creating better content.

I was kind of surprised by these responses, but when you think about it, it’s actually not that surprising, and completely in line with how those people use Facebook and Twitter. And they probably aren’t the more die-hard Instagrammers.

Why do you believe Instagram made this change?

Instagram is a business. And as a business and social media platform they have seen unprecedented and exponential growth. They are having to adapt and scale to accommodate the growth.

A couple years ago, Instagram users were crazy passionate about the platform. But now there are a ton of casual users who don’t log in every hour and who aren’t super active with likes and comments. We’ve all noticed a decline in engagement (even if it is still significantly more engaging that Twitter and Facebook).

So, Instagram is trying to adapt the platform to get the more casual users more active. And, of course, there is some play towards revenue generation…

What do you think users will notice most about this timeline change good or bad?

This is what we all have to wait and see since none of us really know yet. I could be wrong, but my understanding is that this algorithm will not hide any content. It will simply move certain content up to the top of your feed. So, if you scroll enough, you would still see everything all the accounts you follow post.

And, if you already have a loyal, engaged audience who regularly likes and comments on your posts, chances are this algorithm could actually help you as your content will be more likely to get moved up in their feeds. Worst case, it will have little or no impact on your business.

However, if you do not currently have good engagement and if your audience isn’t interacting with your content, then yes, this could impact you negatively. But, if your content isn’t resonating with them now, is the algorithm really to blame?

What does this change mean for marketers and how do you think they will need to adapt?

First and foremost, do NOT fall into the trap of creating more content. This is the Facebook strategy that too many people fall prey to and it will kill you on Instagram. More crappy content will not solve the problem.

Instead, you want to focus on creating BETTER content. Better images or videos. Better captions. Better calls-to-action that invite engagement to keep your posts looking good to Instagram.

You need to focus on building your community on Instagram. Answering questions, responding to comments, providing quality content and value, and supporting your audience will be paramount in seeing success on Instagram.

And, yes, if you want to start using ads, there’s no time like now, right? 😉 Instagram ads are easy to do, effective when targeted properly, and can drive traffic to your website while getting you new reach and exposure. But again, your content has to be the BEST you can create if you want to see real success.

Do you think this makes a hashtag strategy more or less important and why?

You MUST utilize a powerful hashtag strategy. It is even more important now that you are using the right hashtags to get found in searches by your ideal audience. Do not “hashjack” (piggyback on unrelated popular hashtags). Use industry, business, and content related hashtags that will attract your ideal customer.

I certainly appreciate Jenn’s expertise!

So, bottom line is, when such updates are implemented, it’s a challenge to brands to be BETTER. Use better creativity, better content, better calls to action, better captions. Time to step your game up.