[social_warfare]Social media marketing is absolutely pointless without a plan. Part of having a plan includes setting goals, and setting goals that are measurable. Since social media is one aspect of your overall marketing strategy, it can work well to connect your social media goals with your marketing goals.
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Below are eight social media goals and metrics that you could apply to your business and align with your overall marketing goals.
Increase Brand Awareness
Brand awareness is just that. How well are people aware of your brand? It’s the likelihood that consumers recognize the existence of your service or product. Brand awareness is particularly important when you’re starting out and to help differentiate from similar products and services from competitors.
- Follower count on Facebook, Twitter, Instagram, etc;.
- Reach of your social media posts
- Number of mentions, shares and retweets
An important social media goal is to drive traffic to your website. [clickToTweet tweet=”Your social media activity should be ultimately leading traffic to your site.” quote=”Your social media activity should be ultimately leading traffic to your site.” theme=”style6″] This is where you want people to go to learn more about your business, read your latest blog post or make a purchase.
- Referral traffic from social media
- Share of overall traffic
- Bounce rate of social media traffic
- Clicks on your social media posts
You’re in business to make money, right? So, having a goal of growing revenue is natural. While social media is not about a sales pitch, you’re trying to build relationships that lead to business. So, ultimately making a sales, or obtaining a new client is the ultimate goal.
- Social advertising revenue
Lead generation can come from many sources. It can come from those who sign up for your newsletter, or fill out your content form. Providing valuable content to capture leads is key.
- Downloads of your content
- Clicks on your social media posts
- Newsletter sign ups
- Conversion rates of social media leads
Creating quality, relevant content will help boost your engagement. It’s the best way to help you stand out in a noisy, crowded online world.
- Likes hares, replies, mentions
- Number of comment on social posts
An important purpose for having an online presence is to build an online community for your business. [clickToTweet tweet=”Community building is an investment in your company” quote=”Community building is an investment in your company,” theme=”style6″] in your knowledge base, and your website. Pretty much every effort you put into the goal of building an online community increases your company’s value. It allows you to grow closer to them, listen to feedback, and gain a better understanding of what their needs and wants are.
- Number of posts, likes and comments in Facebook groups
- Number of Tweet chat participants
You can use social media to get mentions in the press and online publications, blogs and articles.
- Potential reach, shares and mentions
- Influencers talking about and sharing your content
- The number of people seeking your expertise with industry related questions
Use can use social media to gain intelligence about your company, product or service, competitors or industry. Listening to online conversations about certain topics your customers might be talking about, helps you gather competitive intelligence that can inform your decision making and improve your services.
- Number of conversations with customers on social media
- Suggestions or feedback.
Setting social media goals to align with your marketing goals helps you stay focused on your business growth and increase your chances for success. What are your business goals and how are you measuring them? Please comment below.