Instagram launched on the scene in 2010 and never looked back. The social network continues to be wildly popular with increasing growth now boasting over 500 million users.
Experience tells us that platform growth brings about change. Instagram is no different. This year, Instagram announced many changes from the ability to switch between accounts with ease to a completely new algorithm. Add to that Instagram advertising and the soon to come business accounts, and Instagram is not going to be the same.
Whether you’re a newbie to the social network or you’re already there, and want to maintain or have success, you can benefit from these Instagram marketing tips to maximize your efforts and extend your reach.
HAVE A HASHTAG STRATEGY
[clickToTweet tweet=”One thing I notice about successful Instagram accounts is that they’ve mastered the hashtag.” quote=”One thing I notice about successful Instagram accounts is that they’ve mastered the hashtag.” theme=”style4″]
On Instagram, you have a 30 hashtag limit. While that sounds ridiculous for some platforms, it’s perfectly fine here and should be a major part of your Instagram marketing strategy. Why? Because people search hashtags on Instagram. If you want your niche specific content to be seen, you need to use the hashtags associated with your content. These hashtags will help you reach your intended audience.
Content hashtags are hashtags you use in your posts. They help improve the SEO of your posts. They get your updates seen by your consumers who are searching for and/or using those hashtags
Some of the content hashtags I use are #socialmedia, #marketing or #Snapchat, #Instagram or #SMM (social media marketing.) Because I use certain groups of hashtags often according to my content, I have them saved in bundles. I keep them in my notes app to copy and paste easily.
TRACK YOUR LINK
Using Bitly or another URL shortener will allow you to be able to see how many people are clicking on the link you’re allowed in your Instagram bio and optimize it’s use. You can check the metrics on Instagram marketing with this technique. The metrics will help you determine if you’re reaching your audience and which content does it best.
If you’ve published a new blog post or you’re running a promotion or new campaign, use that link to announce it and have a call to action in your caption with a “click the link in our bio” to drive people to your link.
BE CRYSTAL CLEAR
With Instagram marketing, your images need to stand out. Make them look their very best with the maximum resolution. Use this guide:
Square images: 2048 x 2048
Portrait images: 1638 x 2048
Landscape: images: 2048 x 1536
ALWAYS PRACTICE BEST PRACTICES
Maximizing success requires best practices. Sprout Social offers a solid infographic outline 7 Instagram Best Practices:
Understanding your audience and brand are essential to promoting, advertising and even engaging on Instagram. Again, you can’t walk into your strategy blindly, so first try to ask questions that define you and your audience. These questions can include:
- What does our audience like most about our brand?
- Who are we trying to ultimately reach?
- Are our competitors successful on Instagram?
- What marketing strategies have worked in the past?
- What do customers expect with our brand? Is that good enough?
Check out the Infographic here: