Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.
As with any marketing effort, you need a plan. [clickToTweet tweet=”Marketing your event with social media requires some important steps to ensure optimal success.” quote=”Marketing your event with social media requires some important steps to ensure optimal success.” theme=”style4″]
Set Your Goal.
What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.
Be Social Friendly.
Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like hashtracking.com or keyhole.co to track the metrics of your hashtag to gauge the performance of your marketing efforts. Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.
Optimize Your Messaging and Images.
Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.
Host An Instagram Contest.
Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.
Drive Your Visitors.
Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.
A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.
Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.
EVENT DAY ACTIVITIES
[clickToTweet tweet=”Your event promotion doesn’t stop the day before your event. The event day is just as important.” quote=”Your event promotion doesn’t stop the day before your event.”] You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.
- Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
- Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing
POST EVENT ACTIVITIES
Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.
A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.
Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.
Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.