Telling your brand’s story is an important to reinforcing what your brand is. Social media is a place where you can tell your brand’s story in entertaining and unique ways. But where should you tell your story exactly?
When it comes to social media, over doing it is a recipe for failure. It’s important to pinpoint those platforms where your target market is. Social Media marketing doesn’t have to mean an automatic default to Facebook and Twitter.
If your business hosts or participates in events that you want to promote, you may need to go off the beaten path. Let’s say you have an event coming up. You might post photos of your team or make a short video clip of what is happening behind the scenes. You can use Instagram videos, or a Snapchat story of the brief moments or special highlights that occur throughout the day of the event. What if you were able to capture the moments right before you went on stage to present or captured an entertainer just before they went on stage? Such images making storytelling interesting.
Let’s take a closer look at two platforms you may want to use.
Businesses embrace Instagram because it lets them showcase their products visually. Visual marketing is powerful, so it makes Instagram an attractive platform.
To be successful on Instagram you need to find new and interesting ways to connect with your audience through visuals. By launching contests, using short video, and even running ads, you’ll build awareness, engagement and grow your community.
If you’d like to reach a younger demographic, especially 18-34 year olds, then Snapchat is an ideal platform. Snapchat is growing fast, and the users are extremely engaged. Snapchat is on pace to grow the number of U.S. active users to a whopping 27% this year, to 58.6 million — topping Twitter and Pinterest for the first time, according to research firm eMarketer. The challenge with Snapchat marketing is figuring out how to best to engage users in a fun way that isn’t so obviously promotional. This is why live events work so well.
SHARE MOMENTS ON INSTAGRAM AND SNAPCHAT
Get people interested in your business or organization by sharing what’s going on at your events. Start from prep and share through the wrap up. Take people behind the scenes as your prepare for the event. Share snippets of each moment as they happen. Using a combination of video and photo will keep it interesting. Make sure you brand your event with geofilters.
TELL A STORY ON SNAPCHAT
Beyond a series of pictures and video that chronicles moments at an event, literally tell a story from beginning to end. Do you have a great story to literally tell? How an idea came about? How something was created? Map it out and then retell it in a fun interesting way that makes your audience want to follow along.
EXCLUSIVE DISCOUNTS ON INSTAGRAM AND SNAPCHAT
You can offer discounts and special sales on both Instagram and Snapchat and make them unique to each platform. Because Snapchat stories expire in 24 hours it makes it the perfect place to have flash sales and discounts exclusively on the platform. Give them a reason to follow you on Snapchat for this reason.
[clickToTweet tweet=”Nowadays, younger audiences are pretty socially savvy. So, being authentic is important.” quote=”Nowadays, younger audiences are pretty socially savvy. So, being authentic is important.” theme=”style4″]
It’s important to show the “human” side of your brand and let people see the real people behind the logo. Entertain your users and stand out by what makes you unique. That comes from sharing moments and telling stories.