A Gift For You: My Favorite Online Marketing Tools

A Gift For You: My Favorite Online Marketing Tools

If you ever wonder how social media professionals seem to always be online, how they keep up with the latest updates and trends, how they’re able to consistently publish content, the secret is: marketing tools!  Keeping up with online marketing is near impossible without them. So in the spirit of the season, I’m sharing my favorite online marketing tools to help you be a better online marketer in 2016.


Buffer is my favorite online marketing tools period. It makes my life as a digital marketer so much easier. It was great when I first started using it and it’s even better now. It’s the easiest tool for scheduling and sharing social media updates. What it does is very simple.  You add updates to your Buffer queue and it will be posted for you at the times you choose or use preset times. You can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. I prefer to use the chrome extension. It doesn’t get any easier than that. Click the buffer chrome extension while you’re on a blog post you want to schedule and up pops a window for you to select where and when you want to share it along with the text to accompany it. It’s a beautiful thing.


Your blog posts won’t get read if the headline isn’t interesting enough to click. That’s why I use an analyzer to help determine if my headline has what it takes to pique the interest of social media users combing through their newsfeeds. My tool of choice is the Coschedule Blog Headline Analyzer. This free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. It’s one of the marketing tools that is a must for my blogging. Don’t click publish without it!


Is a Twitter list a marketing tool? You bet it is! It’s an awesome content curation tool and I use it almost daily. A list is a curated group of Twitter users that you can create and follow. For example, I have created a list of the best sources of content for social media marketing. I use this list to curate content for my own social media sites to share relevant content to my audience. I use similar lists for my clients to share relevant content on their social sites for their audiences. Twitter is a great resource for many things, especially content. But because it’s has such a busy newsfeed it can be difficult to sort through without creating lists. Leverage your lists for content creation needs.

I hope that you can use at least one of these to improve your productivity in 2016. These are just a few of my favorites. What marketing tools do you use that help you work more efficiently? Please share in the comments below.





  1. Jennifer Brown says:

    Are your marketing tools something we can use to improve our media services at church?

    • Sara says:

      Hi Jennifer. They will be helpful when the church completes their marketing strategy, then they can start using some of these tools for sure!

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